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Align with the Excellence framework, this book describes by means of prac-tical examples how Al and Sam, each in his own company, implements his commitment to corporate social responsibility as a sole entrepreneur, and how Sam also wants to turn it into a competitive asset.
Every enterprise must define for itself the issues relating to corporate social responsibility by means of which it can create a competitive advantage. In this book, Sam has made ecoefficiency the competitive factor that has by far the greatest importance for his company's corporate social responsibil-ity.
Available in printed form and as an e-book, in English and Finnish.