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A workbook that provides an insight into mass-customization of products and the importance of controllable operations for competitiveness. The book explains what mass-customization and modularisation is.
It shows, through a comprehensive case study, how an organisation can assess its own product management practices, identify development needs and objectives and launch and manage a mass-customization development program.
"The book is well suited for organisations that are already quite far advanced but especially for those that are only just beginning to confront these issues. The book is very applicable for learning about product management and for self-assessment." Kimmo Vesamäki, Product Line Manager, Crushers, Metso Minerals Oy.
Available in printed form and as an e-book, in English and Finnish.